Diamond Jewelry

A Comprehensive Guide to Jewelry Stores That Sell Authentic Diamonds

Posted by Matt Anton

What Jewelry Stores Sell Real Diamonds

When it comes to purchasing real diamonds, it’s crucial to find a reputable jewelry store that you can trust. With so many options available, it’s important to do your research and understand how to differentiate between authentic diamonds and their imitations. In this comprehensive guide, we’ll explore some well-known jewelry stores that sell genuine diamonds and provide valuable insights into making informed purchase decisions.

Tiffany & Co.

Tiffany & Co. is one of the most iconic and renowned jewelry brands globally, known for its exquisite diamond jewelry. They have a long-standing reputation for selling only real, high-quality diamonds and adhere to strict ethical sourcing standards.

Harry Winston

Another luxury jewelry brand that specializes in real diamonds is Harry Winston. They are famous for their exceptional diamond engagement rings and have a reputation for excellence and authenticity.

Blue Nile

Blue Nile is a popular online jewelry retailer that offers a wide selection of real diamonds at competitive prices. They provide detailed information about the quality and origin of their diamonds, ensuring transparency for customers.

James Allen

James Allen is another reputable online diamond retailer known for its vast selection of real diamonds and interactive 360-degree viewing options. They provide detailed diamond information, allowing customers to make informed choices.

Kay Jewelers

Kay Jewelers is a well-established chain of jewelry stores that offers real diamonds alongside a variety of jewelry options. They have a strong commitment to customer satisfaction and quality.


Zales is another reputable jewelry store chain that sells genuine diamonds. They offer a range of diamond jewelry and provide certification for their diamonds’ authenticity and quality.

Local Independent Jewelers

In addition to these well-known brands, local independent jewelers can be excellent places to find real diamonds. Building a relationship with a local jeweler allows for personalized service and the opportunity to inspect diamonds in person.

How to Verify Diamond Authenticity

To ensure you’re purchasing a real diamond, consider the following factors:

  • Certification: Ask for a diamond certificate from a reputable gemological laboratory like the Gemological Institute of America (GIA) or the International Gemological Institute (IGI).
  • Transparency: Reputable stores should provide detailed information about a diamond’s 4Cs: carat weight, cut, color, and clarity.
  • Reputation: Read customer reviews and check the store’s reputation online and with the Better Business Bureau.
  • Return Policy: Understand the store’s return policy in case you need to make returns or exchanges.

In conclusion, finding a jewelry store that sells real diamonds requires research and due diligence. Well-known brands like Tiffany & Co., Harry Winston, Blue Nile, and others mentioned above have earned their reputation for selling genuine diamonds. However, local independent jewelers can also provide trustworthy options. Remember to verify diamond authenticity through certification and transparent information to make a confident and informed purchase.

A Comprehensive Guide to Jewelry Stores That Sell Authentic Diamonds was last modified: November 11th, 2023 by Matt Anton